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The 4 Dimensions of Tone of Voice
Formal vs Casual
Respectful vs. Irreverent
Enthusiastic vs. Matter-of-fact
Qualities of a Blog
Some other critical questions that can influence the type of blog I write
Casual vs. Research
1 - "Chatting with a friend" - rarely quoting studies
2 - "In a session" - quoting studies but in a natural & easy-to-understand way
3 - "Giving a class presentation" - Using studies to bolster arguments
4 - "Giving a dissertation" - reads like a college research paper
Personal vs. Impersonal
1 - Telling personal experiences with "I" and to them as a personal "you"
2 - Speaking as a "we" and to them as a personal "you"
3 - Speaking as a "we" and to them as the impersonal "one"
Branded and "This-not-That" Terms
These are specific words and phrases to use or never use.
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