Written by Therapists & Optimized by Marketers

Be a Resource Through Purposeful Content

Content Marketing for Therapists

Attract The Crowd

The last thing a visitor to your website wants to see on the page is a lack of content. Content is the primary reason users visit your site, so make sure they have something meaningful to read and act on!

Say What You Mean

Oftentimes people are at a loss for words or can’t find the right phrasing for what they want to say. Our team will work with you and ensure that you’re saying exactly what you mean in a professional way, every time!

Optimize for Rank

Even seasoned writers can need assistance when it comes to search engine optimization. Our team knows what Google and other search engines are looking for and we can optimize your copy and blogs before they go up on the website for better chances of ranking on that first page of results!

Call Them To Act

One of the most important things about writing on websites is that they need a “call-to-action” element if they’re ever going to get anyone to do what they’re asking. This style can be challenging to master, but our team can help you craft your action words cleverly to improve click-throughs!

An Inclusive Approach

Monthly Blog Plans

Your website may have plenty of resources that users and clients typically ask for, but you can only put so much on a single page. Nobody wants to see a resources page that takes 15 minutes to scroll to the bottom of. To solve this issue, you can offer monthly blogs that increase traffic to your site, but prevent your pages from getting too lengthy. Blogs can also be shared through social media platforms, linked in newsletters, and repurposed into larger pieces of content later on. Aside from being a resource to users looking for help, your blogs also create an additional source for traffic from the internet to your website, increasing the opportunity to create more leads and convert them into clients!

Therapist Content Strategy
Step 1

Develop a Content Strategy

If you haven't ever developed your content strategy, now is the perfect time to start. Having a long-term plan is the best path to success.

  • Content Marketing Education
  • Develop Audience Personas
  • Custom Topic Strategy
  • Strategize Content Delivery
  • Long-Term Calendar Plan
Step 2

Create Great Content

The next step is to create great content. This serves as the core to our content marketing strategy.
What is great content?

  • Proper Research
  • In & Outbound Links
  • Licensed Artwork Provided
  • Local SEO Keywords
  • Audience Focused
  • Calls-to-Action
Therapist giving marketing adviceTherapists doing marketing
Examples of Work FOR

Counseling Centers

Blog Example for Therapists
Effective Language

Speak With Purpose

Content is often overlooked when creating an integrated marketing campaign. It can be easy to take the words on your pages for granted, but without those, there isn’t much to see. You need to ensure that every word on your website is either informing visitors of an offering, sharing information about your practice or business, or is calling readers to become a client or contact you. Too many words can be distracting and either confuse or bore readers, while too few words can leave users with unanswered questions. Make sure to find the right balance and you’ll be on your way to converting more leads!

Therapy Email Newsletter Example
Establish A Presence

Become An Industry Resource

Through the use of monthly blogs, resource pages on your site, and downloadables that you offer your visitors, you’re able to build a reputation around your brand that says “we know what we’re doing and we’d like to help you learn too!”. The more reputable content that is shared through your blogs and resources pages, the more likely it is that you get a visitor who needs help. When you help someone learn about a topic that’s important to them, they’re more likely to remember your brand when they need services that you offer.

For example, someone may be searching for “couples counseling tips” and they land on a blog your company has written and posted on your site. Once they read the blog full of tips, they not only leave feeling like your brand has taught them something, but they’re also tempted to learn more by clicking the call-to-action buttons or language on your site before leaving!


We’ve pulled together some basics to help you get started.

How Much Do Content Marketing Services Cost?

How Often Should I Be Posting Blogs?

How Do I Know My Efforts Are Working?

Read More

Blogs on Content Writing

Why Your Therapy Practice Needs a Blog AND Social Presence

Are you trying to figure out where to focus your marketing resources? We can help you figure out if your strategy should be blog-focused or social media-focused.

Setting Intentions for 2023: Blogging for Your Therapy Practice

Our 2023 guide to creating meaningful blog posts: how to do it, why it matters, and where to start.
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