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Writing Style Survey
Tell Me About Yourself
The 4 Dimensions of Tone of Voice
Tone of Voice is more than just the words we choose. It’s the way in which we communicate our personality. Tone of voice is the way we tell our users how we
feel about our message, and it will influence how they’ll feel about our message, too.
Tone of voice can be broken down into 4 dimensions, please reflect on the 4 dichotomies below and elaborate your position on each.
Funny vs Serious
Formal vs Casual
Respectful vs. Irreverent
Enthusiastic vs. Matter-of-fact
Qualities of a Blog
Some other critical questions that can influence the type of blog I write
Casual vs. Research
1 - "Chatting with a friend" - rarely quoting studies
2 - "In a session" - quoting studies but in a natural & easy-to-understand way
3 - "Giving a class presentation" - Using studies to bolster arguments
4 - "Giving a dissertation" - reads like a college research paper
Personal vs. Impersonal
1 - Telling personal experiences with "I" and to them as a personal "you"
2 - Speaking as a "we" and to them as a personal "you"
3 - Speaking as a "we" and to them as the impersonal "one"
Branded and "This-not-That" Terms
These are specific words and phrases to use or never use.
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