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Writing Style Survey

This is a personality quiz for your brand and the content we’ll create to help you showcase it to the world. We will use this information to curate a brand voice unique to you. From it, we will create a style guide and content plan tailored to your goals. Anticipate spending up to an hour defining the things that matter to you, and know you can always revisit this space or reach out to us if you’d like to change your answers.

Tell Us About YouDefining Your WhyWhat's the primary goal of your content?What's the secondary goal of your content?Let's Talk About Your AudienceWho is your blog talking to?Current ClientsPotential ClientsOther CliniciansPeople Looking For SupportWhat's in a Blog?Where do you fall on the scale of tone? Personal vs. Impersonal1 - Telling personal experiences with "I" and to them as a personal "you"
2 - Speaking as a "we" and to them as a personal "you"
3 - Speaking as a "we" and to them as the impersonal "one"
The 4 Dimensions of Tone of VoiceTone of Voice is more than just the words we choose. It’s the way in which we communicate our personality. Tone of voice is the way we tell our users how we feel about our message, and it will influence how they’ll feel about our message, too.
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Tone of voice can be broken down into 4 dimensions, please reflect on the 4 dichotomies below and elaborate your position on each.Funny vs SeriousFormal vs CasualRespectful vs. IrreverentEnthusiastic vs. Matter-of-factYour PersonalitySelect from this list of words below and put them into the 3 categories below.

motivational
clinical
inspiring
evidence-based
supportive
eloquent
friendly
efficient
bold
elite
political
generic

compassionate
intelligent
generous
humble
patient
interesting
welcoming
knowledgable
humourous
effective
rigid
diverse

valuable
curious
inclusive
kind
curious
neutral
open-minded
responsive
academic
sentimental
controversial
truthful

challenging
exclusive
authentic
remarkable
wise
unique
spiritual
dismissive
Sincere
ethical
professional
warm

This is Who We AreThis is Who We'd Like to BeThis is Not UsBranded and "This-not-That" TermsThese are the terms, taglines and brand words that you want to see on a regular basis in your content. (ex. “We are Footpath Therapy, and our tagline is Walking toward a brighter future. As much as possible, we want to use our full name, but just ‘Footpath’ is fine on some social posts.”)
"Branded" Terms"This-not-That Terms"Grammar Rules That MatterSome grammar choices are subjective in context or content usage, so let us know how they should be used for your brand style.
Oxford CommaReilly loves art, theatre, and video games.Reilly loves art, theatre and video games.
No opinion
Preposition endingsShelby loves spending time in Bath, where she came from.
Shelby loves spending time where she came from, in Bath.No opinion
Conjunction beginningsIt’s always difficult to tell how our feelings evolve. But does it have it be?It’s always difficult to tell how our feelings evolve. Does it have to be?No opinion
Dangling ModifiersAfter an EMDR session, the tea was particularly healing.
After an EMDR session, drinking tea was particularly healing.
No opinion

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