Seoul Therapist for Expats Website Design


This group practice had a very specific and unique clientele. They needed assistance creating a brand and a website that was easy to navigate, made clients feel seen and understood, and encouraged them to take the next step in seeking therapy. 


This therapy practice’s website has a simple and clean design with a calming color palette of light blue, gray, sunset peach, and white. The website has simple custom elements and icons, giving it a professional and modern look.

The homepage features an engaging header with the site's name and an easy-to-navigate menu. Images curated for this website include familiar landscapes of the area the practice serves. There are brief descriptions of the services offered, therapy types available, and the team’s qualifications.

Overall, the site has a modern layout, with a responsive design that adapts well to different screen sizes and devices. The font used throughout the site is easy to read, and the use of whitespace provides a comfortable browsing experience.


Serving expats and English-speaking individuals in South Korea, the clinicians at this practice offer individual, couples, and family therapy, as well as groups, and coaching sessions. They help those that are dealing with complex identities, feeling lost or disconnected, facing stress, anxiety, depression, and other common mental health struggles. 

This brand is focused on healing and building a sense of community. Their logo and brand elements evoke a sense of calm with clean lines, soft colors and organic shapes. 

Our Strategy

The team at Theory About That carefully built this website with the target audience in mind, writing uplifting copy and creating engaging design. Throughout the website, quotes and questions appeal to the reader. 

Visually, clear sections break up the content and encourage readers to scroll further and click the “get in touch” or “get started” calls to action. The branch icon found in the brand’s logo is used as a design element to bring cohesion to the site and an organic element alongside urban images. Custom icons make it clear upon a glance what services are offered. The brand’s soft color palette of blues, grays, white, and sunset peach are found in the photographs shown as well as in alternating sections, helping viewers find the information they are looking for. 

If your therapy practice or counseling center is looking for support improving your website performance or building a new website entirely, look no further than the team at Theory About That. We specialize in supporting mental health professionals with their marketing. Contact us to find out how we can support you!


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