Email marking, like social media, is a great way to keep in contact with potential or existing clients. People are more likely to read an email than see a social post, so when you have really important or useful information this is the format to use!
First things first, how do you build an email marketing list?
First, right off the bat, never buy an email marketing list. It’s a waste of money and unethical. On top of that, who knows how willing someone is to book a therapy session from some stranger who stole their email?
Building an email list (the right way) is a great long term investment in growing your business. Growing an audience who loves you with easy direct access is an asset you shouldn’t undervalue. One of the best ways to build your email list is through a classic exchange. Create something of value and give it away for free! People will be willing to give their email address for something they want. This can come in many forms, but here are some good examples:
Now that you have an email list, what do you do? How often do you email? What do you email?
It all goes back to, what do you think they want to receive? If you were them, what would you like in your email inbox and wouldn’t drive you to unsubscribe?
There is no magic number of how many emails you should send. For some companies and strategies, it’s monthly, while some send emails daily! But one common factor is: Always be interesting. Make them want to receive the next email. Be careful of being too much of a salesman in your emails, instead, how can you provide resourceful and useful content that people look forward to receiving?
Pay attention to your unsubscribe rates in your emails, if some are higher than others it’s time to do some evaluating!