Filming a video with Instagram can seem difficult, but with our step-by-step guide, we know you’ll be able to pick it up in no time. Take a look below to learn more about each video type, how to create each video type, and some details to take into account.
First things first—Instagram has several types of video options, all with their own purposes and limitations. Here is some quick information about each type of video you can post on Instagram:
If at any point you need more detailed instructions, feel free to check out Instagram’s Help Center.
Instagram Story is like the Snapchat equivalent of the Instagram world. Essentially, you film something quickly and it gets posted to your profile for 24 hours—then it disappears.
These posts tend to be less produced and more in-the-moment, like advertising a sale or teasing a new product. However, Instagram stories can be an essential part of any Instagram business profile because they are excellent at increasing engagement.
How to Share a Video to My Story
Going live is part of the Instagram Story experience, but since it’s managed a bit different and has a different purpose, it needs its own section.
Live videos disappear after you end the stream, but you can download them or share them to IGTV when you’re done if you want to keep them.
How to Go Live
More details on managing a Live Video here.
Instagram Video is the staple of video production on Instagram. Unlike stories and live streams, these videos stay on your profile permanently, becoming a lasting part of your profile.
How to Share a Video on Instagram
IGTV is like the YouTube section of Instagram. You can upload videos from your phone or a computer, and these videos become a permanent part of your profile as well.
With IGTV Preview, you can let your followers preview the first minute of your IGTV video. After that, they will be prompted to continue watching your full IGTV video.
How to Share a Video to IGTV on the Instagram App
You don’t need professional lighting for your video to look good. Often the best advice is to stay away from overhead lighting (common in offices) and to try and find sunlight.
If your office has big windows, try to stand near them and make sure the light shines on the subject you’re trying to capture.
Again, no need for a professional rig. Using your hands to film while moving should be fine as long as you try your best not to make sudden movements. For example, if you are panning a room, stand still and move your arms slowly to cover the whole room.
Don’t make the common mistake of having your head at the bottom of the screen. Tilt your phone down so that the top of your head almost reaches the top of the screen.
Video Editing Apps
If you plan on doing more video work, having a video editing app can be helpful. Free apps like InShot are popular and easy to use.
One of the most common ideas for Instagram videos is the office tour. It’s an easy way to create content that also gives your followers a sense of who you are as a brand.
There are two main ways to create an office tour:
With someone else as the tour guide
Film yourself as the guide
Educating your audience on how to use your products is a great way to build brand trust while creating original content. Tutorials are always enjoyable and they help people make a decision about which product to pick.
Furthermore, you can always create content about your business as a whole: its mission, its growth, and other elements to your business that go beyond the product. This is a great way to showcase your brand and give it a personality. This content is also very flexible; you can use the interview format, a voiceover format, or even just text over video.
What does a normal day look like for your business? Brands who seem impenetrable from the outside aren’t as likely to create fun personalities or inspire brand loyalty.
From a content marketing perspective, showing your audience what your business looks like without all the frills associated with video production can be a great way to display honesty (which translates to your products) and a genial identity.
For sharing your day, going live would be a great way to garner views, and you can always save the stream and post it to your profile later.