The Power of Blogging for Therapists

Content Writing

Many people think of blogging as sharing thoughts and ideas with other users in a forum-like style. Although there are some blogs that fit this style, that isn’t what you should be using them for. Content is king and blogs are an excellent way to share educational content, resources for families, and facts about your industry that most users aren’t familiar with.

By posting blogs monthly, you give yourself an advantage over competitors in a variety of ways. From improving Google Ranking to moving leads further down the buyer’s journey, blogs can improve your practice’s marketing efforts all across the board. We’ve listed a few advantages of blogging below.

Be Found By Your Audience - Search Engine Optimization (SEO)

There are many ways that you should be optimizing your site to appear higher in search results. Having content on the page simply isn’t good enough. In today’s world, you’ll need to also make sure you have at least 300 words, have at least 1% of the content consist of a keyword you want users to search for, and many other aspects. 

In our experience, writing with some of these factors in mind can be helpful, but it’s best to write content and optimize it afterward. You may have to make some compromises in terms of word choice, but you’ll find that optimized content performs much better than content that hasn’t been modified for Google’s strict standards.

Be There for Help - Top of the Funnel Marketing Opportunities

How many people do you know that could use treatment or counseling but don’t know it yet? How many people do you know that are aware they need help but are too nervous to make the first step?

Typically, most of the users that come into contact with your practice on the internet aren’t ready to make a commitment yet. You’ll need to put out high quality content that interests users and promotes the idea of moving forward in their decision making process. There are types of content for each stage of the buyer’s journey, and you should make sure to focus a decent amount of it on users who are new to the idea of counseling and therapy.

Address Their Concerns - Being a Resource & Expert

People buy from people that they trust and that’s especially true in treatment and counseling centers. Having a library of consistent resources for your audience shows that you know what you’re doing and that they can trust you with their lives and loved one’s lives.

Theory About That has assembled a team of writers and specialists in the therapy industry that have experience creating content that not only informs readers about important topics in the industry, but allows your brand to become a resource to them. If your brand needs an expert in marketing that knows the industry and has a passion for crafting content, you can contact our team to learn more about how we can help your practice today!

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