Maintaining social media accounts in the therapy and treatment industry can be tricky due to certain rules and regulations regarding privacy. Let the experts take the reins and avoid complications while displaying a professional demeanor.
Many of the things shared on social media have a call-to-action. You can share content or make announcements that get users in the door of your office who are ready to receive your help through social media.
Operating a social media account is not about pushing an agenda. It’s about promoting a community of followers that have interests in the same topics, share similar ideas, and identify with your practice or business. This strategy is pivotal in growing awareness for your practice or business.
Using social media to share industry trends and statistics can be helpful in helping people see that the work you’re doing is meaningful. Although you can’t name specific cases, you’re still able to share tips, guides, and useful information for users to take advantage of.
Although many people believe that social media efforts can be limited in the therapy and counseling world, that’s certainly not true. There are several regulations that forbid some practices, but social media platforms can still be an exceptional tool for your practice or business. With an audience on social, you’re able to spread the word about significant events, inform users about yourself and your brand, and even direct people to your website to learn more. Oftentimes, your social media presence can be the most significant driver of traffic to your website, where you can have them land on pages with prominent call-to-action language and obtain more inquiries about your services.
One of our team’s primary goals is to handle the marketing while you focus on providing exceptional care to clients. Social media can be a time-consuming task that takes away from the amount of time you have to run your business or provide your services to those in need. Let us handle your social presence while you handle the healing process. Don’t let a lack of time be the reason your brand isn’t active on social media!
We will help you develop a posting strategy for the three social media platforms we agree will reach your desired demographics. Our system includes custom graphic design, internal and external resource sharing, like blogs and links to articles, and your own social scheduling platform to use.
At Theory About That, we have developed a streamlined process to ensure that we are on the same page throughout. Here is how we work with you regularly to satisfy your monthly social media needs:
Although our team of experts will develop content built to speak to your audience and represent your brand, we understand how important it is for you and your team to stay involved in this process. At the end of the day, we are not inside your practice on a day-to-day basis, meaning only you will know the new items that your content should focus on, overlapping themes you’re noticing with clients, and opportunities to share more information about your practice with your audience. This is why we work with you as partners to having open communication regarding your practice and its marketing needs.
Facebook
Facebook is one of the most popular social media channels and people of all ages use it frequently. According to SproutSocial, “89% of marketers use Facebook in their brand marketing efforts.” It also offers a platform for you to share articles, feel good stories, and call-to-actions that can get people more interested in contacting your practice or business.
Twitter
Twitter has become an essential tool when you’re trying to deliver news and get your brand noticed. Twitter has announced that 79% of users like to discover what’s new, making it the top platform for discovery. Due to the brief nature of tweets on the platform, it’s best used to share news articles, retweet thought leaders, and make short announcements that are meaningful to your industry.
Instagram
Instagram is a place for businesses to share their story through imagery. Whether it be photo or video, adding a visual to text is always a useful and powerful tool. According to Instagram, 90% of users follow a business profile, which is good news for businesses attempting to get noticed!
LinkedIn
LinkedIn has stated that the platform has over 600 million users and over half of them are active on a monthly basis. With an audience that big, it’s essential to have a profile that establishes your presence and displays industry accolades to other professionals in your field. Rather than the focus being on potential clients, LinkedIn should focus on networking with other professionals and getting yourself in front of thought leaders.
Google My Business
One of the most important aspects of a website is having a way to capture leads. Use a website that includes downloadables and resources that allow you to contact interested users quickly.